The 2025 Adviser Highlights for 360 Lifecycle
As we look back on 2025, it’s clear the financial services market continued to shift. For 360 Lifecycle, this year hasn't just been about hitting numbers, it’s been about how our community of advisers has adapted to help clients through a complex economic environment.
From the rise in product transfers to the engagement on our Client Portal, the data from this past year shows how the industry is becoming more digital, more efficient, and more focused on long-term client retention. We closed the year with over 228,400 Client Portal users, a 7.6% jump on last year.
That engagement translates into loyalty. Repeat business through the portal rose by 25.3%, growing from 83,500 cases in 2024 to over 104,700 in 2025.
Despite news surrounding a challenging property market, the activity for 360 Lifecycle remained resilient. While Q4 saw the usual seasonal fluctuations, the annual totals show a market that continues to move forward:
- 164,600+ mortgages were written in 2025, up 4.2% on the previous year
- £8.2 billion in lending was facilitated in Q4
- We’ve now helped advisers manage over £365 billion in mortgage lending since 2010
- Our platform hosts over 4.6 million case records
The mortgage market shifted this year, with many homeowners coming off low fixed rates, advisers have focused on helping their existing clients.
We saw product transfers rise by 16% and remortgages climb by 15.3%. Right to buy activity more than doubled, increasing by 117.3% compared to 2024. Although, first-time buyer numbers dipped by 15.1%.
2025 leaderboard
Which providers and lenders were most active across the 360 Lifecycle platform this year?
Position | Top lenders (2025) | Top protection providers (2025) |
1st | Halifax (21,700+ cases) | L&G (12,600+ policies) |
2nd | Nationwide (18,900+ cases) | Royal London (11,500+ policies) |
3rd | NatWest (18,200+ cases) | Aviva (9,200+ policies) |
Looking at 2026
If 2025 was the year of and focusing on retention, 2026 is shaping up to be a year of opportunity. With affordability starting to improve and the potential for further rate adjustments, the role of the adviser is more critical than ever.
We would like to thank all our clients and partners for their continued trust and collaboration as we remain committed to evolving 360 Lifecycle to ensure we stay at the forefront of the industry.
If you have any questions or would like more information, you can contact 360 Lifecycle on 0116 2408621 or email enquiries@360lifecycle.co.uk. Alternatively, you can visit www.360lifecycle.co.uk and follow us on LinkedIn and X @360Lifecycle.
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